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Image by Willian Justen de Vasconcellos


11 TwentyTwo is passionate about using business as a force for good, and has made a legal commitment to have a material positive impact on people and the planet. Paid client work enables us to spend a significant portion of time volunteering, offering pro-bono skills and giving financial support to a number of not-for-profits. 

Sally Burt Jones Sustainability Consultant BCorp Consultant-94.jpg

11 TwentyTwo Ltd has made a formal commitment to donate a minimum of 5% of company time to offer pro-bono services to SOS Whitstable, a not-for-profit that our founder Sal co-founded in 2021, with a mission is to end sewage pollution. So far the group has launched petitions totalling over 500,000 signatures (one of which impacted the 2021 UK Environment Bill), led three successful protests with over 2000 people in attendance and is regularly asked to comment on water quality in the local, national and international media. In 2023, Sal was proud to take part in ‘Our Troubled Rivers’ on BBC 2 with comedian Paul Whitehouse, and appeared on Good Morning Britain in a report led by musician Feargal Sharkey. She has also commented on news features for Sky News, BBC Radio, BBC News, ITV News and Channel 4 and been interviewed about campaigning for both the Guardian and Observer. 

11 TwentyTwo also regularly donates money to and volunteers with various charities and community led organisations, including The Woodland Trust and the Kent Wildlife Trust. She is also co-chair of the Kent B-Local, managing and growing the B Corp community where she lives in Kent.

Finally, we offer discounted consultancy rates to businesses majority owned or lead by individuals from underrepresented populations including women, and will always try to offer support to all businesses who would like to progress their sustainability journey, whatever their budgets. Please do get in touch to ask how we can work together. 



11 TwentyTwo Client Survey Results 

After each project, clients are asked to rate the service provided by answering the following questions: 

1. Overall how happy are you with the service received?  100% of clients answered 5/5

2. Did you feel that your project was good value for money? 100% of clients answered 5/5

3. Has your knowledge on how to run your business sustainably increased? 100% of clients answered 5/5

4. Did Sal meet you expectations as a B Leader? 100% of clients answered 5/5

5. Did Sal help you to better understand the B Impact Assessment? 100% of clients answered 5/5

6. Do you feel confident about what you need to do to achieve B Corp status? 100% of clients answered 5/5

11 TwentyTwo commits to abiding by the following Responsible Business Principles

1. Has a purpose which delivers long term sustainable performance
(1) Operates true to a purpose that serves society, respects the dignity of people and
so generates a fair return for responsible investors.
(2) Enables and welcomes public scrutiny of the alignment between stated purpose
and actual performance.

2. Honest and fair with customers and suppliers
(1) Seeks to build lasting relationships with customers and suppliers.
(2) Deals honestly with customers, providing good and safe products and services.
(3) Treats suppliers fairly, pays promptly what it owes and expects its suppliers to do
the same.
(4) Openly shares its knowledge to enable customers and suppliers to make better
informed choices.

3. A responsible and responsive employer
(1) Treats everyone with dignity and provides fair pay for all.
(2) Enables and welcomes constructive dialogue about its behaviour in keeping true to
its purpose.
(3) Fosters innovation, leadership and personal accountability.
(4) Protects and nurtures all who work for it to ensure people also learn, contribute and

4. A good citizen
(1) Considers each person affected by its decisions as if he or she were a member of
each decision-maker’s own community.
(2) Seeks and provides access to opportunities for less privileged people.
(3) Makes a full and fair contribution to society by structuring its business and
operations to pay promptly all taxes that are properly due.

5. A guardian for future generations
(1) Honours its duty to protect the natural world and conserve finite resources.
(2) Contributes knowledge and experience to promote better regulation for the benefit
of society as a whole rather than protecting self-interest.
(3) Invests in developing skills, knowledge and understanding in wider society to
encourage informed citizenship.

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